Project Portfolio

Project:  New Business Development for Dr. Marc Einhorn, Neuropsychologist:

Components: 

• ADHD Testing Flyer - The original context of the copy that was developed, was an academic interview with Dr. Einhorn related to testing he performs for learning disabled or ADHD afflicted students.  Dr. Einhorn requested that they being work towards co-publishing in a journal.  This paper was converted into marketing copy for a flyer, designed with the intent to promote Dr. Einhorn's educational testing portion of his business.  As governmental and health insurance funding dried up, Dr. Einhorn chose to move his general practice business in another direction.

• Business Card #1    Business Card #2    Business Card #3    Business Card #4    Business Card #5

• Sports Psychology Business Development - Dr. Einhorn determined that what he enjoys most is playing golf and tennis and helping other people maximize their athletic potential.  In the Winter of 2006 we determined we would begin developing  this aspect of Dr. Einhorn's business.  These were the first conceptual pieces we developed, which we eventually rejected for being "too cerebral"  (kind of funny considering he's a brain doctor isn't it?).
  
  Unlock The Zone Business Card            Unlock The Zone Brochure
  
  New versions of this collateral are under development along with a sports optimization website and curriculum for Dr. Einhorn's golf clinics.

• Once Dr. Einhorn was focused on building the sports optimization aspects of his business, he began to write for "Atlanta Golf Magazine" in May 2007.  As an ongoing expansion of promoting Dr. Einhorn as a writer, Ms. Stein additionally connected Dr. Einhorn with golfing guides and golfing promotion websites to expand his presence as an author.

• Ms. Stein developed an opportunity for Dr. Einhorn to become a featured speaker and trainer at charitable golf tournaments during the Summer of 2007.  Dr. Einhorn will present his first Golf Clinic in September of 2007 for TAG.

• As a result of her social work and special education academic pursuits, Ms. Stein maintains a particular interest in EMDR as a therapeutic technique for the treatment of posttraumatic stress disorder.  Dr. Einhorn is a licensed clinician in the technique and is co-developer of Telemedical Environments with Stein Enterprises.  Definition of the scope and goals of this joint venture are ongoing.