Legacy Strategic Development
Connecting Knowledge to Need

770-875-2327 Voice
liora@stein-enterprises.com
 
Home      Strategy       Analysis       Process       Execution      Development      Marketing      Portfolio      About

 

Project Portfolio

Project:  The Utterance

Components:   

Website: http://www.theutterance.com
(website link out of order at this time)    

Working Links: 

Promotional Card            Post Card            Product Packaging        CD Label

Reference:

Dr. Allen Rosenthal
write: allenhyrosenthal@hotmail.com
call:    404-310-1298 Mobile Phone

Project Scope:  Created Audio CD that provides an audio lesson about the Biblical story associated with Exodus 19 & Exodus 20 from a Judaic/Kabbalistic perspective, given by Rabbi Marc Kunis.  Additionally, Legacy Strategic Development created a 36 minute meditative exercise by assigning a musical value to each of the Hebrew letters contained in Genesis 1, Deuteronomy 5, Exodus 19 and Exodus 20.  The product was developed as a fund raising tool for Congregation Shaarei Shamayim and was sponsored by Dr. Allen Rosenthal.

Project Length: 18 Months

Development Time:  325 Hours

  • Recorded Rabbi Kunis speaking each word of the 10 Commandments individually and manipulated files to create verbal meditation section of the audio CD and a facsimile of the occurrence of "the utterance".

  • Composed the musical content of this CD electronically, using "Music from the Torah", by assigning a note value to each Hebrew letter of the alphabet and "playing" the result electronically and saving as a midi file.

  • Worked with Wil Hodge at Whippoorwill Sound Studios to optimize sound, insert sound effects and compile meditation section of the CD.  Spent approximately two months in the studio and used Sound Forge 6.0 and ProTools 8.0 to product master CD.

  • Served as Art Director for the creation of the CD Packaging, and created all Promotional Materials. 

  • Negotiated use of "Har Sinai" lithograph directly with the artist and purchased rights to reproduce.

  • Wrote the content of the website, excluding the lesson itself.

  • Served as Project Manager during product packaging design and manufacturing process. 

  • Sold the product at a trade show raising approximately $4000 towards a building fund for Congregation Shaarei Shamayim. 

  • Created the website including narrative copy, design, audio samples and location of design components.

  • Develop distribution channels on an ongoing basis.